Values-led employee rewards that employees actually use

EqualiShop helps organisations support diverse suppliers through a curated marketplace of values-driven brands. Employees get exclusive codes while you track clicks, spend and engagement.

✅ SSO-ready employee@company.com
✅ Codes plus tracked clicks plus spend
✅ Brand values plus categories

Trusted by teams we have supported in real workplaces

EqualiShop is built with the same activation experience that Cashblack delivered across major organisations. Here are real moments from those workplaces.

EqualiShop activation at Netflix
Netflix logo
EqualiShop activation at Amazon
Amazon logo
EqualiShop activation at the FCA
FCA logo
EqualiShop activation at Block
Block logo
EqualiShop activation at Wise
Wise logo
EqualiShop activation at Deloitte
Deloitte logo
EqualiShop activation at Financial Times
Financial Times logo
EqualiShop activation at M&C Saatchi
M&C Saatchi logo
EqualiShop activation at Mishcon de Reya
Mishcon de Reya logo
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Why organisations choose EqualiShop

A values-led employee rewards platform that helps you support diverse suppliers, strengthen DEI impact and give employees something they feel proud to use.

DEI impact

Support diverse suppliers

Make it simple for employees to discover values-driven brands, then reward them with codes that drive measurable spend.

Black-owned Women-owned Sustainable LGBTQ+
Engagement

Rewards employees actually want

Employees browse brand categories, copy a code and shop. No noisy search flows required on the homepage.

Exclusive codes Tracked clicks Spend insights
Reporting

Impact reporting built in

Track engagement and spend, then report on how your employee marketplace supports values-led suppliers across the business.

Employer dashboard Brand performance Export-ready

Who it’s for

EqualiShop supports the stakeholders who own benefits, supplier strategy and impact reporting.

People and HR

Launch a benefit that feels modern, then track adoption so you can optimise what employees actually use.

  • Employee engagement signals
  • Clean, branded workspace
  • Simple rollout plan

DEI, ESG and impact

Connect intent to measurable behaviour by showing how spend flows toward values-led suppliers.

  • Values tagging across brands
  • Engagement and spend insights
  • Reporting ready outcomes

Procurement and supplier teams

Give teams a practical marketplace that supports diverse suppliers across categories employees already buy from.

  • Curated supplier discovery
  • Category coverage
  • Evidence for supplier support

How it works

Employees browse, use codes and shop, while employers track engagement and impact.

How it works preview image
🧭 Step 1 preview

Discover brands by values and category

Employees browse purpose-led brands and find relevant offers in a clean, simple experience.

Bring EqualiShop to your organisation

We are building a premium employee marketplace experience with codes, tracking and impact reporting. Pricing is designed around per employee per month, plus an onboarding fee.

Curated marketplace of values-led brands
Tracked clicks and spend
Employer dashboard for reporting
SSO-ready sign in experience
Analytics on a laptop screen

What partners value

Feedback from workplace partners who care about experience, adoption and measurable outcomes.

“The activation felt premium and easy to engage with. The team made it simple for employees to discover new brands and actually purchase.”

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Workplace Partner
People team

“This is a strong way to connect DEI intent to real spend. The concept is clear and the execution feels modern.”

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Benefits Stakeholder
HR leadership

“The reporting focus is exactly what we need. We can show engagement trends and the categories employees care about.”

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Programme Owner
Reward and recognition

FAQs

Quick answers for HR, procurement and leadership stakeholders.

What is EqualiShop?
EqualiShop is a values-led employee rewards platform that gives employees access to discount codes from values-driven brands while enabling employers to track clicks, engagement and spend.
How do you verify brand values?
Today we start with manual review using information brands publish publicly. As the platform matures, verification can be expanded with stronger evidence checks and partner confirmations.
Do you support SSO?
Yes. The plan is to support SSO using employee email domains and standard SSO providers, plus a clean fallback sign-in experience.
How does tracking work?
We display codes and track outbound clicks. Where available, we also track spending performance. Employer reporting focuses on engagement and marketplace impact.
How many brands do you have?
The target launch catalogue is 100 brands. This expands over time as we onboard more values-led suppliers across categories.
What is the pricing model?
Pricing is designed around per employee per month, plus an onboarding fee. Final pricing will be confirmed as onboarding and reporting features are finalised.

Ready to launch a values-led employee marketplace?

Book a demo to see the employee experience, the employer reporting and the organisation-scoped setup.