Values-led
Every brand declares at least one core value — from women-led and B-Corp certified to sustainable and LGBTQ+-owned. Values are verified, not self-reported tick-boxes.
Brand Catalogue
Values-Led Brands
Every brand on EqualiShop is curated for its values — sustainable, diverse, independent and ethical. We built a marketplace that lets your team shop with purpose, and lets you track the impact.
New brands added regularly · Last updated March 2026
100+
Brands
18
Categories
10
Values tracked
🌍
UK, EU & beyond
How we choose
A catalogue built on principles
We don't list every brand with a discount. Every brand on EqualiShop is selected against three criteria that reflect what we believe employee benefits should stand for.
Independent & emerging
We predominantly platform founder-led, independent businesses. Your spend supports entrepreneurs building something meaningful, not just the largest retailers.
Verified & transparent
Founders, locations and market focus are documented for every brand. You can see exactly who is behind each business and where they operate.
What we cover
Something for everyone
From fitness gear to artisan coffee, skincare to children's toys — our catalogue spans 18 categories so there's always something relevant to your team.
Baby & Kids
Beauty
Fashion
Finance
Food & Agriculture
Food & Drink
Footwear
Gardening
Gifts & Stationery
Home
Jewellery
Pets
Sports & Fitness
Tech
Travel
Utilities
Wellness
Women’s Health
Shop by what matters
Values your team can stand behind
We track 12+ values across our brand catalogue — from environmental certifications to founder diversity. Employees can filter by the causes closest to them.
Eco Friendly
51 brands
Sustainable
49 brands
Vegan
30 brands
Cruelty-Free
30 brands
Organic
24 brands
Handmade
19 brands
Homemade
9 brands
Black-Owned
4 brands
LGBTQ+-Owned
4 brands
A taste of the catalogue
Meet a few of our brands
A small editorial selection from across the catalogue — chosen to show the range of categories and values we platform.
Three Spirit UK
Three Spirit is a UK brand creating non‑alcoholic botanical elixirs crafted by plant scientists and bartenders, using…
Eco-Friendly
VE Cosmetics
VE Cosmetics is a UK indie beauty brand founded by biochemist and ethical advocate Lynsey Drewett, creating 100% vega…
Vegan
Wuka
WUKA is a UK-based, female‑founded, B‑Corp certified brand creating inclusive, reusable, and sustainable period under…
Black-Owned
Earl of East
Earl of East is a London‑based lifestyle brand founded in 2014, offering thoughtfully crafted home fragrance and bath…
LGBTQ+-Owned
Amala Chai
Amala Chai is a UK brand bringing authentic masala chai to modern tea drinkers, sourcing single‑origin tea and spices…
Handmade
Evolve Organic Beauty
Evolve Organic Beauty is a UK‑based, purpose‑driven brand crafting small‑batch, natural and organic skincare with eco…
OrganicOur process
How brands make it onto EqualiShop
We don't accept every application. Brands go through a straightforward review so that when a brand is listed, you can trust it's there for the right reasons.
1
Apply
Brands submit their values, certifications and product range for review. We ask for evidence, not just claims.
2
Review
Our team verifies the values and checks category fit. Brands that don't meet our criteria are declined, not just delayed.
3
Listed
The brand goes live on EqualiShop with tracked offers, discount codes and full engagement analytics for employers.
Want to give your team access to these brands?
Request a demo and we'll show you how EqualiShop works for your organisation — including how to track engagement and measure DEI impact.
Request a demo →